Meta expected to make billions in revenue from scam ads in 2024: Reuters Reuters found that 15B "higher risk" ads reached users each day A Meta spokesperson said the company aggressively fights fraud ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

In May, Meta CEO Mark Zuckerberg floated a world where AI could run the entire ad process-from making creative, targeting, and tracking sales. On a podcast with Stratechery's Ben Thompson, Zuckerberg ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across ...

Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): Zuckerberg paints an interesting future. But it’s not quite reality. Meta Ads’ AI ...

Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition.

Eleven years after purchasing WhatsApp, Meta is going full throttle with its plans to monetize the communication platform. And while officials at the social media giant say that users’ privacy will ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

November 29, 2025 – PRESSADVANTAGE – Portside Marketing announced the expansion of its search optimization services to include Meta ads management, reflecting growing overlap between search behavior ...