Google will be adding a quality score column within your AdWords accounts by weeks end. In addition, within the next couple of weeks, Google will be rolling out a significant change to the AdWords ...

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just ...

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we’re expanding close variant matching to ...

Managing Google AdWords campaigns is easy, right? You just pick a bunch of keywords, establish budgets, enter your credit card and you’re done. Sure, but you’re probably on your way to helping Google ...

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Google announced today that marketers and advertisers promoting iOS applications can now monitor conversions – meaning app downloads – using Google’s AdWords. The news follows Google’s earlier move ...