Tuesday should have been a triumphant night for the NWSL’s latest expansion team, but less than a day after a packed event in downtown Boston to officially launch BOS Nation’s team name and colors, ...

The U.S. Department of Homeland Security skipped a fully competitive bidding process to give two Republican-linked firms the first part of a $200-million television ad campaign that lauds President ...

There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

The Home Office of the U.K. government is set to launch a publicity campaign attacking end-to-end encryption, citing child abuse fears. The main objective is to sway public opinion against Facebook’s ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Marketing campaigns play a critical role in defining a brand's image and driving business growth. A successful campaign can boost sales, attract new customers, and enhance a company's reputation.

NPR's Andrew Limbong speaks with public relations manager Molly McPherson about the ongoing publicity fight between actors Justin Baldoni and Blake Lively. Any time there is news, watch out for ...

In today's dynamic digital landscape, agility and precision are paramount for marketers aiming to cut through the noise and connect with their audience. With that in mind, my team and I, drawing ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...