Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads on various mobile platforms — games ...

This article originally appeared on GeeMee's own website. The digital advertising landscape is witnessing a revolutionary shift as playable ads evolve from their gaming origins to become a universal ...

Developers like Lucktastic, a F2P sweepstakes app, play a seemingly never-ending game of balancing quality vs. scale when acquiring users. Increasingly, they’re turning to mobile video and playable ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

Native matching leads to higher ad performance across key metrics, with return on ad spend (ROAS) as high as 13x compared to standard playable ads. A brand’s video creative can also run in sync with ...

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms ...

Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...