Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Marketing to moms and families has evolved far beyond counting likes and impressions. Brands want to know how influencer campaigns move sales, and moms themselves are leaving a clear trail of ...

The devastating flood that swept through Camp Mystic in Texas this month is every parent’s worst nightmare. Hours or days of fear and uncertainty, feeling powerless to help, and, for the families of ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. The devastating flood that swept through Camp Mystic in Texas this month is every ...

University of Illinois Physics Professor Paul Kwiat and members of his research group have developed a new tool for precision measurement at the nanometer scale in scenarios where background noise and ...

Edward Vicenzi is a guest researcher at the National Institute of Standards and Technology in the Material Measurement Laboratory. Christine France and Thomas Lam do not work for, consult, own shares ...

I was watching Ben Krasnow making iron nitride permanent magnets and was struck by the fact that about half of the video was about making a magnetometer – a device for measuring and characterizing the ...