When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

With the rise of online shopping, consumers now expect not only a wide range of products but also a seamless and transparent delivery experience. This expectation has given rise to a new era of ...

Google Chrome is about to make a huge tracking change. We await a global prompt to say no to cookies within the world’s most popular browser — albeit we will need to use private browsing for some of ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...