The expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing ...
A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...
Should employee engagement be viewed through an HR lens or a customer funnel? If attraction, retention and loyalty is on the line, it’s time to adopt a new employee engagement funnel. Photo by Melanie ...
Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot leads and prospects into customers. We ignored past customers ...
The traditional marketing and sales funnel has long been accepted as the optimal method for inbound customer acquisition. Brands look to leverage many tactics to fill the top of their funnel with as ...
These components are world history, modern European history and Australian history. From the basic outline provided, it is not clear whether these elements will fit together. Certainly, the emphasis ...
Opinions expressed by Entrepreneur contributors are their own. Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot ...
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