“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Transparency is a word that often gets thrown around in politics. On the campaign trail challengers vow, if elected, to have a transparent administration, and incumbents tout how theirs embody ...

A race for a Hamden Legislative Council seat hinges in part on how to define some basic concepts of democracy in the age of both Trump and a newly ascendant wing in the local Democratic Party. The ...

President Obama wants to make government more transparent. He clearly said so in a memo released Jan. 21, one day after he took the oath of office. "Transparency promotes accountability and provides ...

He said the concept of transparency as outlined by President Barack Obama – the rapid release of information that the public can easily find and use – is very different from simply releasing mountains ...

Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. If you search Google for “transparency + ad tech,” you’ll get more than ...