Data visualization, big data, brand storytelling—you’ve probably heard these terms, and you’re likely to hear them more and more in the marketing sphere. (In 2016, LinkedIn found that the #2 most ...

There is a data revolution happening across the globe. From academics to politics, and everywhere in between, the world’s stories are being told through their datapoints. And, while using ...

According to Gartner Peer Insights Reviews and Ratings, Microsoft (Power BI), Tableau, and Qlik are frequently the industry leaders in analytics and business intelligence platforms. However, how do ...

Much has been written on the structure and development of good storytelling: opening —> tension —> climax —> resolution. What I find interesting is the application of these techniques within the ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

At a basic level, data visualization is just presenting data in a visual way, but when we plot data, we’re usually trying to make a point or tell a story with images. Even this simple graph tells a ...

One of the most important elements of an analytics project is the final output. A spreadsheet with thousands of rows is difficult to decipher; a long-form report may take hours to read and digest.

One of the most common clichés in the viz space is that “data visualizations are only as effective as the insights they reveal.” In this context, effectiveness is a function of careful planning. Any ...

Data visualization may not deliver revelation on demand, but diligent visual exploration can unlock insights that might otherwise remain hidden Data visualization is one of the hottest areas of big ...