Business leaders like to talk about the strength of their client relationships. Sales people echo that, and insist that their best customers are there because of their relationship. What’s really in ...

Call me a skeptic, but when I heard that a new study from Forrester Research (which was sponsored by Adobe) showed a correlation between effective email and enhanced customer intimacy, I had my doubts ...

Michael Treacy and Fred Wiersema wrote a great business book a few years back called “The Discipline of Market Leaders”. In essence, they posited that market leaders are strong in one three key ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “Intimacy implies trust,” says one industry analyst ...

For a look at destinationCRM's complete coverage of CRM Evolution '09, click here. For all the live-twittering, follow @CRMe09 on Twitter, or see all the tweets under the hashtag #CRMe09. NEW YORK — ...

Data and customer intimacy—how does the gathering of numbers, actions, and trends relate to successful customer relationships? Here’s how: One cannot happen without the other. The right data used ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. Zumba has more than 15 million customers in 180 countries around ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Join FinextraTV at the Temenos Community Forum 2024 as William Moroney, ...

Most call centers these days are tailoring their opening by balancing the requirements of their strategy and what their customers prefer. The best-in-class standard is not so much “agent first and ...

Yesterday, several bloggers at the SAP TechEd conference in Phoenix had an opportunity to speak with Zia Yusuf, EVP, Global Ecosystem & Partner Group of SAP. I asked Zia what characteristics typify ...