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Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...

Seasonal color analysis is a technique that categorizes individuals into seasonal color palettes based on the tone of their skin, hair, and eyes. This method helps users identify which shades enhance ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten ...

e.l.f. cosmetics launched a new tool called color e.l.f.nalysis that matches each user with a color palette that caters to their complexion. Each color palette has a corresponding Pinterest board with ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Tatum Schwerin, a Dallas-based mom of three, calls herself the "Color Analysis Queen" for a reason. She's making it her mission to help women across the country find the best colors to incorporate ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...