Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly ...
The last decade has spawned an explosion of visual content. And brands are increasingly capitalising on a wide range of visual assets to appeal to their target audience. While images are the most ...
Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Sony today unveiled a new overall brand for its first-party PlayStation titles going forward in ...
DreamWorks Animation -- the Glendale studio that created the “Shrek” “Kung Fu Panda” and “Madagascar” movies -- on Sunday named former J.C. Penney President Michael Francis to the newly created ...
With its share price dropping and financial analysts griping, beleaguered DreamWorks Animation SKG today announced a Hail Mary in the form of a new hire: former top JC Penney and Target exec Michael ...
One brand that embraces both live action and animation is Geico, and the insurance giant’s latest ad features an animated McGruff the Crime Dog of 1980s PSA fame alongside human actors. By using both ...
Ten years ago, India’s animation industry was keen to promote the “Brand India” label, a pitch that suggested the quality of work might be better than foreigners imagined. Nowadays, nearly all the ...
George Nichols IV, the 27-year-old behind Mailroom Season 2 winner Suspended Animation, treats his brand like the cartoons he grew up watching. Each capsule is like its own episode, themed after a ...
Former JC Penney president and Target chief marketing officer, Michael Francis has been appointed as DreamWorks' first ever chief global brand officer. The newly created role will see him responsible ...
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