Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Businesses rely on email leads for market expansion and revenue growth. Emails provide a channel to drip content like newsletters and promos to turn prospects into paying customers. The best email ...

Digital businesses progress through the years to catch up with trends, and one of the most recent tools for companies is email software. Unlike the old ways, it upgrades your customer service and ...

Bulk emailing is a great way to reach a large target audience and drastically increase outbound production, but as a business practice—it doesn't have the best reputation. If done negligently, it can ...