Nigeria is planning to tap into opportunities opening up in the global airports’ digital advertising value-chain estimated at over $40.49 billion. The move to play significantly in this space, experts ...

In today's digital landscape, marketers face a perfect storm of pressures: fragmented consumer attention, budget constraints, and the looming deprecation of third-party cookies. These pressures ...

Discover how value chain analysis enhances business efficiency, optimizes costs, and delivers competitive advantage through step-by-step assessment.

How, when and where AI will upend the advertising value chain ended up dominating the discussion at the eighth annual Advertising Day hosted by MoffettNathanson. Just how artificial intelligence will ...

Wharton Executive Education has announced the launch of a hybrid program to help senior executives apply artificial intelligence to marketing and enterprise strategy. The program, “AI in Marketing: ...

Since last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has repeatedly gone viral, causing such a stir that CEO Chris Kempczinski had to comment about the ...

Supply chain reorchestration is a hot topic. Countries large and small have prioritized various supply chain resilience efforts to help protect critical supply lines and products like reshoring and ...